There are 6.4 billion smartphones worldwide.
People spend an average of 4.2 hours on mobile apps, and people in the US also spend 5 hours on their mobile apps. This remarkable period of time is used for a wide range of activities, from; searching solutions to small daily problems to getting answers to simple questions. This provides app creators an enormous opportunity to reach their users and grow their apps through mobile app advertising platforms.
When you build a mobile app and start your marketing journey. using the right tools and positioning your app accordingly becomes critical. To make the most of your marketing efforts, certain marketing tools are required to reach your users and gain traction, and ad platforms are extremely important.
The ad platform is an “intermediary between mobile publishers and advertisers.” These platforms allow you to publish text, graphic, or animated advertisements on mobile platforms, websites, and applications. Ad platforms provide an opportunity to target your ads, to track and gain users from them, if you apply all the requirements and follow a good strategy.
How To Choose The Right Mobile Ad Platform?
When you’re choosing the right platform for your mobile app, the field and the category of your app should be considered first. For example, an ad for a business-related app may not perform well in a social media channel used by a different audience,
- What are your advertising goals?
- Who’s your target audience and which platforms do they often use?
- Also, what’s the solution and the value you’re providing for them?
The answers to these questions will guide you towards the elements that can be used in your app creatives, content, platform choice, and branding. It is quite often and understandable that development teams don’t have the time, focus, and/or know-how to deal with this part of the business which is quite important nowadays. This is why Cherry and its veteran team of marketers work around the clock on these matters.
Our marketing team tracks and manages the mobile ads and takes the required action for your mobile app strategy. We study and understand your mobile app, its competition, and its audience and use the right tools to communicate with it in the best possible way. Our mobile app advertising strategy is guided by metrics and numbers: so we don’t leave anything to guess.
Let’s discover the marketing platforms you can use for mobile apps.
Apple Search Ads (ASA)
Apple Search Ads (ASA) is the tool of Apple that helps people discover mobile apps when they search on the App Store. This channel works with the keywords and helps you to reach your users, who’re interested in the solution your app provides.
Marketers can bid on specific keywords on ASA, and reach people who’re interested in the apps related to these keywords.
This is a powerful tool because impressions are exposed to users who’re searching for functions your app has to offer. This means that if you can position your app in the right keywords and your app delivers, you can reach good conversion numbers quite easily.
According to Apple, 65% of downloads on the App Store happen after a search and 70% of users on the App Store find the app they need via the search function.
Google Ads
Another advertisement platform that can be used for mobile apps is Google Ads. The platform reaches a network of more than 2 million websites and applications alone, also 70% of mobile searches result in a customer taking action within an hour, which makes Google Ads another beneficial platform you can consider for your ads.
Google Ads have two types of advertisements for your different goals;
1- ACI: App campaigns for mobile installs, and
2- ACE: App campaigns for engagement on mobile apps.
Google Ads also displays your ads on four different platforms: Google Search, YouTube, Display, search partners. This is great for reaching people who come from search, as well as people who have relevant areas of interest with your mobile app.
This platform is also a great fit for your advertising efforts if the target of your app can be considered as a mass community.
Social Media Channels
Social media channels such as Facebook, Instagram, Twitter, LinkedIn or Tik Tok, are great platforms to identify, understand and reach the target users of your mobile app. Each social media channel provides an opportunity for different apps and can help you to reach different users, communities that might find your app useful and beneficial.
Also, Facebook allows a variety of targeting options; location, age, gender, languages, education which is even more than Google and Apple Search Ads provide.
According to this CMO survey, brands will almost double their budget allocated to social media advertising by 2023. You can use social media platforms for different purposes such as brand awareness, increasing social media following, gaining more installs or subscribers for your mobile app, and so on. As a social marketing type, influencer marketing is also another option for showcasing your mobile app by an influencer with a dedicated following, in the category of your mobile app.
- Think about your target, how do they identify themselves?
- Which social media platforms can you find them, which one do they spend most of the time on?
- And how does your app help them solve their problem?
These questions will give you the information you’re looking for. After finding the right social media channel to showcase your ads, you can start your advertisements as well as use different traction and management tools for each.
Affiliate Marketing
According to Investopedia, Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. App creators can start a partnership with bloggers, influencers, businesses, or websites and showcase their mobile app in this way. Partners earn per product they sell, or this metric also can be calculated with clicks.
Incentivized & Non-Incentivized Ads
Incentivized model ads reward users in exchange for completing an action, such as installing an app, completing a video ad view, etc. and the reward is typically virtual currency or discount on a product, according to TechCrunch.
The non–incentivized ad model promotes the app without the exchange of a reward, meaning that engagements generated with the app were solely out of initial interest in the app, yet there is no guarantee the user will complete any further action.
E-mail Marketing
Email marketing is simply the act of sending commercial messages to a group of people and is one of the oldest marketing platforms we’ve been using for a long time. It’s a great marketing tool for remarketing if you have an existing community with their e-mail information. You can inform your customers about new updates, special offerings, discounts, and so on. The most common way you can use email marketing is to build trust, loyalty, or brand awareness. You can also educate your audience on the value of your brand or keep them engaged in between the upgrades of your product.
E-mail marketing is a great choice if you aim to reach high customer retention.
Choosing the right platform, showcasing a high-quality ad with eye-catching content, and visual creation will be discovered by your users if you can take these actions in the right way. When you’re choosing a marketing platform for your app, you should also make sure you can do the rest and measure your ads by analytic services and mobile measurement platforms.
It’s understandable that the art of choosing the right marketing platform for your mobile app is not an easy feat; it takes a lot of time, effort, expertise, and experience. But that’s why we’re here!
So, if you are interested and would like to know more,
please drop us an email: “hello@getcherry.app”
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